Legal

Privacy policy

Last updated: 5 July 2026

Who we are

LinkShrink.uk is a short-link and link analytics service. The service is operated by Apex Web Hosting / Apex IT Services. You can contact us through the contact page on this website.

Information we collect

We collect information you provide directly, including your name, email address, account details, support tickets, abuse reports, long URLs, short-link titles, descriptions and optional link passwords. Link passwords are stored as hashes, not as plain text.

We also collect technical information when links are created or clicked, including timestamps, IP address, user agent, referrer where available, approximate country where supplied by hosting/CDN headers, device/browser/OS classification and bot/human classification.

How we use information

We use information to provide the short-link service, maintain accounts, generate analytics, investigate abuse, respond to support requests, protect the service from misuse and improve reliability.

Support and abuse reports

If you submit a support ticket or abuse report, we use the information you provide to investigate and respond. We may retain ticket history so that we can understand previous issues and maintain an audit trail.

Cookies and sessions

We use essential cookies or session storage to keep users logged in and to protect account features. We do not need non-essential tracking cookies for the core service.

Sharing information

We do not sell personal data. We may share information with hosting, email, security or infrastructure providers where needed to operate the service, or where required by law.

Retention

Account and link data is kept while the account remains active unless deleted earlier. Technical logs, click analytics and support records may be retained for operational, security and abuse-prevention purposes.

Your rights

You may have rights to access, correct, delete, restrict or object to the use of your personal data. You can contact us through the contact page to make a request.

Complaints

If you are unhappy with how your data is handled, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office.

Changes

We may update this policy as the service develops. The latest version will be published on this page.